Richard AvedonRichard Avedon
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Richard Avedon (May 15, 1923 – October 1, 2004) was an American fashion and portrait photographer. An obituary published in The New York Times said that "his fashion and portrait photographs helped define America's image of style, beauty and culture for the last half-century".

Early life and education

Richard Avedon was born in New York City to a Jewish family. His father, Jacob Israel Avedon, was a Russian-born immigrant who advanced from menial work to starting his own successful retail dress business on Fifth Avenue, called Avedon's Fifth Avenue. His mother, Anna, from a family that owned a dress-manufacturing business., encouraged his love of fashion and art. Avedon's interest in photography emerged when, at age 12, he joined the Young Men's Hebrew Association (YMHA) Camera Club. He would use his family's Kodak Box Brownie not only to feed his curiosity about the world, but also to retreat from his personal life. His father was a critical and remote disciplinarian who insisted that physical strength, education and money prepared one for life. The photographer's first muse was his younger sister, Louise, a beautiful subject. During her teen years, however, she struggled through psychiatric treatment. And, eventually, becoming increasingly withdrawn from reality, she was diagnosed with schizophrenia. These early influences of fashion and family would shape his life and career, often expressed in his desire to capture tragic beauty in photos.

Avedon attended DeWitt Clinton High School in Bedford Park, Bronx, where he worked on the school paper, The Magpie, with James Baldwin from 1937 until 1940. In addition to his continued interest in fashion and photography, Avedon developed an affinity for poetry. In 1941, his senior year of high school, he was named Poet Laureate of New York City High Schools. After graduating from DeWitt that year, he enrolled at Columbia University to study philosophy and poetry but dropped out after one year. He then started as a photographer for the Merchant Marines, taking ID shots of the crewmen with the Rolleiflex camera his father had given him as a gift. From 1944 to 1950, Avedon studied photography with Alexey Brodovitch at his Design Laboratory at the New School for Social Research.

Photography career

Judy Garland by Richard Avedon (1963)

In 1944, Avedon began working as an advertising photographer for a department store, but was quickly endorsed by Alexey Brodovitch, the art director for the fashion magazine Harper's Bazaar. Lillian Bassman also promoted Avedon's career at Harper's. In 1945 his photographs began appearing in Junior Bazaar and, a year later, in Harper's Bazaar.

In 1946, Avedon had set up his own studio and began providing images for magazines including Vogue and Life. He soon became the chief photographer for Harper's Bazaar. From 1950 he also contributed photographs to Life, Look and Graphis and in 1952 became Staff Editor and photographer for Theatre Arts Magazine. Avedon did not conform to the standard technique of taking studio fashion photographs, where models stood emotionless and seemingly indifferent to the camera. Instead, Avedon showed models full of emotion, smiling, laughing, and, many times, in action in outdoor settings which was revolutionary at the time. However, towards the end of the 1950s he became dissatisfied with daylight photography and open air locations and so turned to studio photography, using strobe lighting.

When Diana Vreeland left Harper's Bazaar for Vogue magazine in 1962, Avedon joined her as a staff photographer. He proceeded to become the lead photographer of Vogue and photographed most of the covers from 1973 until Anna Wintour became editor in chief in late 1988. Notable among his fashion advertisement photograph series are the recurring assignments for Gianni Versace, starting from the spring/summer campaign 1980. He also photographed the Calvin Klein Jeans campaign featuring a fifteen-year-old Brooke Shields, as well as directing her in the television commercials. Avedon first worked with Shields in 1974 for a Colgate toothpaste ad. He shot her for Versace, 12 American Vogue covers and Revlon's Most Unforgettable Women campaign. In the February 9, 1981, issue of Newsweek, Avedon said that "Brooke is a lightning rod. She focuses the inarticulate rage people feel about the decline in contemporary morality and destruction of innocence in the world." On working with Avedon, Shields told Interview magazine in May 1992 "When Dick walks into the room, a lot of people are intimidated. But when he works, he's so acutely creative, so sensitive. And he doesn't like it if anyone else is around or speaking. There is a mutual vulnerability, and a moment of fusion when he clicks the shutter. You either get it or you don't".

In addition to his continuing fashion work, by the 1960s Avedon had turned his energies toward making studio portraits of civil rights workers, politicians and cultural dissidents of various stripes in an America fissured by discord and violence. He began to branch out and photographed patients of mental hospitals, the Civil Rights Movement in 1963, protesters of the Vietnam War, and later the fall of the Berlin Wall.

An exceedingly personal book called "Nothing Personal," with a text by his high school classmate James Baldwin appeared in 1964. During this period, Avedon also created two famous sets of portraits of The Beatles. The first, taken in mid to late 1967, became one of the first major rock poster series, and consisted of five striking psychedelic portraits of the group — four heavily solarized individual color portraits (solarisation of prints by his assistant, Gideon Lewin, retouching by Bob Bishop) and a black-and-white group portrait taken with a Rolleiflex camera and a normal Planar lens. The next year he photographed the much more restrained portraits that were included with The Beatles in 1968. Among the many other rock bands photographed by Avedon, in 1973 he shot Electric Light Orchestra with all the members exposing their bellybuttons for recording, On the Third Day.

Avedon was always interested in how portraiture captures the personality and soul of its subject. As his reputation as a photographer became widely known, he brought in many famous faces to his studio and photographed them with a large-format 8x10 view camera. His subjects include Buster Keaton, Marian Anderson, Marilyn Monroe, Ezra Pound, Isak Dinesen, Dwight D. Eisenhower, Andy Warhol, and the Chicago Seven. His portraits are easily distinguished by their minimalist style, where the person is looking squarely in the camera, posed in front of a sheer white background. By eliminating the use of soft lights and props, Avedon was able to focus on the inner worlds of his subjects evoking emotions and reactions. He would at times evoke reactions from his portrait subjects by guiding them into uncomfortable areas of discussion or asking them psychologically probing questions. Through these means he would produce images revealing aspects of his subject's character and personality that were not typically captured by others.
Cover of Richard Avedon's In the American West photo book

He is also distinguished by his large prints, sometimes measuring over three feet in height. His large-format portrait work of drifters, miners, cowboys and others from the western United States became a best-selling book and traveling exhibit entitled In the American West, and is regarded as an important hallmark in 20th century portrait photography, and by some as Avedon's magnum opus. Commissioned by the Amon Carter Museum in Fort Worth, Texas, it was a six-year project Avedon embarked on in 1979, that produced 125 portraits of people in the American west who caught Avedon's eye. His mural groupings featured emblematic figures: Andy Warhol with the players and stars of The Factory; The Chicago Seven, political radicals charged with conspiracy to incite riot at the 1968 Democratic National Convention; the Beat poet Allen Ginsberg and his extended family; and the Mission Council, a group of military and government officials who governed the United States' participation in the Vietnam War.

In 1982 Avedon produced a playfully inventive series of advertisements for fashion label Christian Dior, based on the idea of film stills. Featuring a stock cast of models and actors, the color photographs purported to show scenes from the life of a fictional "Dior family," whose members managed to wear elegant fashions even when wrestling on a couch.

Avedon became the first staff photographer for The New Yorker in 1992, where his post-apocalyptic, wild fashion fable "In Memory of the Late Mr. and Mrs. Comfort," featuring model Nadja Auermann and a skeleton, was published in 1995. Other pictures for the magazine, ranging from the first publication, in 1994, of previously unpublished photos of Marilyn Monroe to a resonant rendering of Christopher Reeve in his wheelchair and nude photographs of Charlize Theron in 2004, were topics of wide discussion. Some of his less controversial New Yorker portraits include those of Saul Bellow, Hillary Rodham Clinton, Toni Morrison, Derek Walcott, John Kerry, and Stephen Sondheim.[1] In his later years, he continued to contribute to Egoïste, where his photographs appeared from 1984 through 2000. In 1999, Avedon shot the cover photos for Japanese-American singer Hikaru Utada's Addicted to You.
In the American West

Serious heart inflammations hindered Avedon's health in 1974. The troubling time inspired Avedon to create a compelling collection from a new perspective. In 1979, Avedon was commissioned by Mitchell A. Wilder (1913–1979), the director of the Amon Carter Museum to complete the "Western Project." Wilder envisioned the project to portray Avedon's take on the American West. It became a turning point in Avedon's career when he focused on everyday working class subjects such as miners soiled in their work clothes, housewives, farmers and drifters on larger-than-life prints instead of a more traditional options with famous public figures or with the openness and grandeur of the West. The project itself lasted five years concluding with an exhibition and a catalogue. It allowed Avedon and his crew to photograph 762 people and expose approximately 17,000 sheets of 8 x 10 Tri-X Pan film. The collection identified a story within his subjects of their innermost self, a connection Avedon admits would not have happened if his new sense of mortality through severe heart conditions and aging hadn't occurred. Avedon visited and travelled through state fair rodeos, carnivals, coal mines, oil fields, slaughter houses and prisons to find the right subjects to reveal. In 1994, Avedon revisited his subjects who would later on open up about the In the American West aftermath and its direct effects. Billy Mudd, who was a trucker, went long periods of time on his own away from his family. He was a depressed, disconnected and lonely man before Avedon offered him the chance to be photographed. When he saw his portrait for the first time, Mudd saw that Avedon was able to reveal Mudd's true-self and recognized the need for change in his life. The portrait transformed Billy, and led him to quit his job and return to his family. Helen Whitney's 1996 American Master's Avedon: Darkness and Light documentary depicts an aging Avedon photographer identifying In the American West as his best body of work. The project was embedded with Avedon's goal to discover new dimensions within himself, from a Jewish photographer from out East who celebrated the lives of famous public figures to an aging man at one of the last chapters of his life to discovering the inner-worlds, and untold stories of his Western rural subjects. During the production period Avedon encountered problems with size availability for quality printing paper. While he experimented with platinum printing he eventually settled on Portriga Rapid, a double-weight, fiber-based gelatin silver paper manufactured by Agfa-Gevaert. Each print required meticulous work, with an average of thirty to forty manipulations. Two exhibition sets of In the American West were printed as artist proofs, one set to remain at the Carter after the exhibition there, and the other, property of the artist, to travel to the subsequent six venues. Overall, the printing took nine months: about 68, 000 square feet of paper were consumed in the process.

While In the American West is one of the Avedon's most notable works, it has often been criticized for falsifying the West through voyeuristic themes and for exploiting his subjects. Critics question why a photographer from the East who traditionally focuses on models or public figures would go out West to capture the working class members who represent hardship and suffering. They argue that Avedon's intentions are to influence and evoke condescending emotions from the audience such as pity while studying the portraits.

Art market

In 2010, a record price of £719,000 was achieved at Christie's for a unique seven-foot-high print of model Dovima, posing in a Christian Dior evening dress with elephants from the Cirque d'Hiver, Paris, in 1955. This particular print, the largest of this image, was made in 1978 for Avedon's fashion retrospective at the Metropolitan Museum of Art in New York, and was bought by Maison Christian Dior.

Personal life and death
In 1944, Avedon married 19-year-old bank teller Dorcas Marie Nowell who later became the model and actress Doe Avedon; they did not have children and divorced in 1949. In 1951, he married Evelyn Franklin; she died on March 13, 2004. Their marriage produced one son, John Avedon, who has written extensively about Tibet.
In 1970, Avedon purchased a former carriage house on the Upper East Side that would serve as both his studio and his apartment. In the late 1970s, he purchased a four-bedroom house on a 7.5-acre (3.0 ha) estate in Montauk, nestled between the Atlantic Ocean and a nature preserve; in 1998, he put the place on the market for $10 million and sold it for almost $9 million in 2000.

Death

On October 1, 2004, Avedon died in a San Antonio, Texas hospital of complications from a cerebral hemorrhage. He was in San Antonio shooting an assignment for The New Yorker. At the time of his death, he was also working on a new project titled Democracy to focus on the run-up to the 2004 U.S. presidential election.

 

Official site of the artist

Cover of Richard Avedon's In The American West photo book.  Richard Avedon photographed Judy Garland in this famous picture in New York City in 1963.